The cab service just made waves in the media
with the company’s introduction of a new ‘automobile toilet service’ on instant
hire. Seeing the ad, my wife was intriguingly thrilled!
Since the time the commercial on the new
service went on air, she kept thinking about it. I realized that the ad had
impacted her a good deal, because she kept on speaking about it! She had a stream
of questions. It was a Sunday and she had enough and more time to spend on
mulling over her crowding thoughts. Excitement filled the air as she voiced her
remarks while lobbing her thoughts aloud.
“It‘s a novel service idea! This company is
the first to have thought of customer urgencies! You think of the company, and you
think of the need to ease yourself, even when you are out in a busy market…. just like whenever
you thought of colour, you thought of a particular brand of paint, those days!!”
she said in a tone of appreciation of the fist-mover’s idea.
Coming to reality instantly, she grinned
with a ring of sarcasm, “The expected time of arrival of the cab showing on the
app has always been far from the truth, at least in my experience! So, I can imagine
how the efficiency of the delivery of this service is going to be! Some drivers
may ask for cash. If you say that you are paying by e-wallet, they may refuse
the trip! How would it be, if after waiting for long, the driver calls you and
not willing to serve you, cancels the trip? And then I am charged for the
cancellation too and what will happen to my urgency? Oh my God!...”
She went on with an analytical bent of mind
as a prospective customer, “Hey, it’s on the road! How would anyone call for
such a service on the roadside?”
“Do you think, it’s going to be safe for a
lady to get into such a huge truck all by herself and fearlessly lock up
inside?”
“The driver may ask for the PIN; in a hard
attempt to get it, he should not try to enter the toilet cabin!” she remarked
in her own way with a reflection on the safety angle!
“Isn’t easing oneself going to be too
expensive? Wouldn’t it be funny if the app tries to show five nearby automobile
toilets on the road?! After the job is done the van can double-up as a cab as
well… may be…” she remarked, not giving any time for me to react!
The ad gave her every opportunity to think
about the company’s current performance! Recalling a few cabbing experiences,
she retired to bed that day.
The next morning was quiet until I could
hear her shouting, with her voice reverberating off the closet walls, “I’m
relieved!” I wondered for a moment what
she was talking about!
My eyebrows rose in amazement when she
said, “It was all a prank! I just got a message,
on my phone from the cab company just now. There’s no toilet service! You know
today is 1st of April!”
I was just dumbfounded!
Hola, you’ve
taken everyone for a real ride!
- Dr. Gibson
G. Vedamani
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