Friday, November 23, 2012

Building a Goody-Goody Image?

It is widely opined that the cause for corruption in India is its complicated system of licensing and taxation, with the government departments invariably functioning with opaque bureaucracy and discretionary powers. Often departments function with 'standard bribing norms'. Middlemen who collect the standard rates of bribes based on the land's registration value, have their document-assist offices around the offices of land registering authorities. Those buyers trying to register properties directly may have to wait for a whole day to get the job done if they are lucky and if not turned away for 'documentation errors'. The same practice is seen in many of the government offices including Regional Transport Offices. Though there are many departments in India that are seeing straightforward direct transactions having eliminated middlemen rapidly like the various passport issuing offices, we yet have some way to go with regard to a few other departments. Online single widows that are opening up facilitate adherence to transparent practices in India. Food Security Standards Authority of India (FSSAI) has promulgated the Food Security Standards Act  (FSSA) which encompasses many individual acts, rolled into a single compliance to FSSA. The online application and enrollment process for compliance by food companies and food operators has been already made simple ruling out chances for procrastination and malpractices.

Wal-Mart, in its Indian joint venture operations suspended a few managers this week in the midst of an ongoing probe into allegations of bribing officials. The US Foreign Corrupt Practices Act prohibits corporations of its origin to bribe foreign officials to gain or retain business abroad. The Indian Penal Code 171E underscores that 'whoever commits the offense of bribery shall be punished with imprisonment of either description for a term which may extend to one year, or with fine, or with both.' The section provides that, 'bribery by Treating shall be punished with fine only' and 'Treating means, that form of bribery where the gratification consists in food, drink, entertainment or provision.'

Larry Burkett in his 'Business by the Book', writes, "Many studies over the last several years have attempted to measure the honesty index of the average American, both consumers and merchants, and the results are saddening. Consistently, the most acceptable kind of fraud is practised against insurance companies. Many businessmen surveyed felt that they had the right to collect from an insurance company once they had paid into a policy for several years. They saw insurance policies as something like annuities, from which a person who pays a certain amount in has the right to draw a certain amount out."

A company that is known for its universally infamous allegations on predatory pricing, supplier issues and debatable employee and labour relations, Wal-Mart may have got one fast act together in India - perhaps to establish a 'goody-goody' image readily!

- Dr. Gibson G. Vedamani


Friday, November 9, 2012

Of DAYS and a RED Letter Day...


It’s raining discounts at Vivek’s Chennai marking the beginning of the Festival of Lights, Diwali. Vivek’s brings the gifts galore, advertising all across the media and calling customers to shop this Diwali season.  Vivek’s established the concept of the New Year’s Big Sale in Chennai more than a score years ago and the NY Sales has now become a common phenomenon in all the CDIT stores in India. As all of us are aware in the Southern States of India it’s a custom to invite the newly weds home for Diwali and shower gifts on them. The girl’s parents especially offer gifts and new attire to the newly weds and in addition, present adorable gifts as well. Sales, offers and gifts at retail help customers buy a great deal!

‘Dhanteras’ that falls on the eve of Diwali that ushers in the first day of the five-day celebrations especially in the Northern parts of India, is said to be an auspicious occasion to buy gold and customers make a beeline for gold jewellery and for gold coins. Even banks like ICICI have begun promoting their gold coins to every customer. So, every jewellery store gets its massive ‘sale’ look and some large retailers even make special sales areas to facilitate the process of consumer buying with ease on that day.

The West celebrates ‘Thanksgiving Day’ on 22nd November this year and the whole country goes on a ‘Sale’ spree. Retail stores are flooded with customers usually during the Thanksgiving Day sale that is celebrated by every store offering huge discounts. Thanksgiving also ushers in the festive mood in the United States and Turkey has become a signature dish to be had on that day at every home. Conceptualized occasions like this work well to establish a ‘mood’ both for sales and for making customers buy too!

Big Bazaar has set the sales euphoria during National Festival Holidays in India – The Republic Day and the Independence Day! We in India have diverse cultures and many festivals! So we have many more opportunities to create events for helping customers buy more and more often. Many events have been created purposefully in developed economies by the conceptualizing of a DAY to remember one or celebrate an event!

Cutting across cultures, we perhaps have to find many more national level festivals to celebrate through the offering of great sales uniformly in all the retail stores as it is done on the Thanksgiving Day in USA just to mark Sales and Turkey more than anything else!

DAYS that mark Sales and Achievements can go a long way to establish modern retailing successfully in India! While on the matter of celebration of Days for Sales, I remember another recent significant commemorative development – The TRRAIN Awards (http://www.trrain.org/supportus/page/id/39). I do hope we stand together in establishing The RED letter day in India – Retail Employees Day – to celebrate the efforts put in by our retail sales associates, when B.S.Nagesh’s TRRAIN awards are given away to the deserving achievers on 12.12.12 in Bangalore. I believe it was a grand maiden event last year in Mumbai when it was for the first time, the efforts and contributions of the level of associates were recognized. Way to go!


- Dr. Gibson G. Vedamani